CRM Benefits

 

Benefits for sales users

Manage work more easily
The software acts as a natural extension of Microsoft Office Outlook, so e-mail appointments, tasks and contacts can be run from a single application.

Build better relationships
You can build a picture of your customer’s preferences and a history of your relationship to better understand their needs.

Increase sales success
Take advantage of features like lead and opportunity management, automated lead routing, sales process management and competitor tracking.

Analyse sales performance
Forecast sales, measure business activity and performance, track sales and service success and identify opportunities.

 

Benefits for marketing users

Plan more proactively
Turn customer information into clear data that allows you to respond quickly to emerging opportunities and customer preferences.

Create more effective campaigns
By using a range of reporting, analysis and segmentation tools, you can understand and then reach customers more effectively. Successful campaigns can be repeated quickly with reusable templates.

Work with real-time visibility
You can track response rates, measure interest levels, and monitor costs for every campaign and activity – as it happens.

 

Benefits for service and support users

Deliver better customer service
You can quickly respond to customers by logging, analysing and resolving issues via accessing customer information, service contracts and frequently asked questions.

Automate service processes
Manage your service and support issues with features like automated routing, escalation of service requests and auto-response e-mails.

Schedule your support
You can search for – and schedule – your people, tools and other resources to deliver appropriate support to your customers when they need it.